WE CROCHET HIGH-QUALITY FASHION ACCESSORIES AT FAIR PRICES WHILE UPHOLDING PRINCIPLES OF ETHICAL PRODUCTION AND ENVIRONMENTAL RESPONSIBILITY

Our mission is to create timeless accessories that won't go out of fashion and are built to last

Yova is built on the belief that slow fashion brands are the future of the industry. We aim to create a community of like-minded individuals who share our values and vision for a BETTER WORLD. YOVA is posited to show that fashion and sustainability can go hand in hand.

THE STORY BEHIND YOVA

Yova was created by two sisters

Yova was born from a deep-rooted love for tradition, family, and craft. Growing up in Macedonia, we were enchanted by the magic of our grandma's hand-crafted knits. Each piece she made was a testament to her skill, passed down through generations, and a symbol of the warmth and love that filled our home. She taught us the intricate art of crochet and knitting, and those lessons became a part of who we are.

Natali, the CEO, followed her passion for design to Milan, Italy, where she spent a decade immersed in the world of Italian fashion. There, she honed her skills in innovation, craft, and sustainable design, working with 3D knitting technology and mastering the intricacies of the supply chain. But as much as she loved the fast-paced world of Milanese fashion, she felt a pull back to her roots—a desire to preserve the traditional Macedonian crochet craft that her grandmother had lovingly passed on to her.

After ten years of gathering knowledge and experience, Natali returned to Macedonia with a mission: to blend the old with the new, to bring the beauty of traditional craftsmanship into the modern world. She envisioned a brand that would honor her grandmother's legacy while embracing the principles of sustainability and innovation.

Olivera, the Marketing Director, was inspired by Natali's vision. Having gained her education in London and built a successful career working with international clients, Olivera brought her expertise in brand management, customer relationships, and marketing to the table. She saw the potential in Natali's idea and knew that together, they could create something truly special. With over 15 years of experience, Olivera joined forces with Natali to co-found Yova.

A BRAND THAT CARRY A STORY OF TRADITION, CARE AND ENVIRONMENTAL AND SOCIAL RESPONSIBILITY

Yova is more than a brand - it's a way of life

Together, we set out to create Yova, a brand that is more than just fashion. It's a story—a story of two sisters, a tribute to our grandmother, and a commitment to crafting timeless, sustainable accessories. At Yova, we believe in the power of nature, in living in harmony with the Earth, and in creating pieces that not only look beautiful but also carry a story of tradition, care, and responsibility.

Our mission is to show that fashion and sustainability can go hand in hand, creating timeless accessories that won't go out of style and are built to last. Yova is more than a brand; it's a way of life—a life that values the past while looking toward the future. And we invite you to be a part of this journey with us.