Yova is a brand that carry a story of tradition, care and environmental and social responsibility

Ethically crafted and timeless

Founded in Macedonia, Yova is committed to
sustainability, quality, and artisanal craftsmanship. By embracing traditional techniques, especially crochet - and using natural, certified materials, Yova creates authentic bags that stand the test of time.

At its core, Yova believes fashion should be both ethically crafted and timeless, making a positive impact on the people, the animals and the planet.

Founded by two sisters, Yova was born from a deep-rooted love for tradition, family, and craft.

"Growing up in Macedonia, we were enchanted by the magic of our grandma's hand-crafted knits. Each piece she made was a testament to her skill, passed down through generations, and a symbol of the warmth and love that filled our home. She taught us the intricate art of crochet and knitting, and those lessons became a part of who we are."

- Founders: Natali and Olivera

Natali, the CEO, spent a decade in Milan working as a designer. There, she gathering skills and experience in innovation, craft, and sustainable design, and mastering the intricacies of the supply chain. But as much as she loved the fast-paced world of Milanese fashion, she felt a pull back to her roots—a desire to preserve the traditional Macedonian crochet craft that her grandmother had lovingly passed on to her. Natali returned to Macedonia with a mission: to blend the old with the new, to bring the beauty of traditional craftsmanship into the modern world. She envisioned a brand that would honor her grandmother's legacy while embracing the principles of sustainability and innovation.

Olivera, the Marketing Director, was inspired by Natali's vision. Having gained her education in London and built a successful career working with international clients, Olivera brought her expertise in brand management, customer relationships, and marketing to the table. She saw the potential in Natali's idea and knew that together, they could create something truly special. With over 15 years of experience, Olivera joined forces with Natali to co-found Yova.

Yova is more than a brand. It's a way of life — a life that values the past while looking toward the future.